Logos Redesigned（中图特价艺术书） chm umd 阿里云 下载 夸克云 pdf azw3 kindle

　　A company's logo is the most important component of its brand

identity. So why would a company ever change its logo? Because

things change -- the competition, the times, even the company

itself. And the company whose logo does not reflect present

realities is at a marketing disadvantage.

In this comprehensively illustrated compendium, David E.

Carter shows 200 corporate logo changes, and then discusses each.

You'll see everything from minor "evolutionary" changes to complete

"revolutionary" changes where the old logo has been discarded and a

totally new one designed. Examples of the ultimate logo changes --

where a new corporate name has been adopted -- are also included in

this book. Packed with case studies on logo redesign, it features

companies both large and small, and from a diverse array of

industries -- global firms such as Apple Computer, UPS, and Time

Warner, as well as small firms who compete, no less vigorously, in

their own arenas. This essential resource will be invaluable to

designers, ad creatives, marketing people, and corporate executives

whose task it is to keep their firms competitive in this changing

world.

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Logos Redesigned（中图特价艺术书）在线阅读

在线听书地址：Logos Redesigned（中图特价艺术书）在线收听

在线购买地址：Logos Redesigned（中图特价艺术书）在线购买

暂无原文赏析，正在全力查找中！

暂无其它内容！